How to Use the Shopify Profit Calculator
Running a Shopify store involves multiple costs beyond just product expenses. This calculator accounts for your Shopify subscription, transaction fees via Shopify Payments, cost of goods sold, and marketing spend to give you your true net profit.
Enter your monthly sales revenue, average order value, COGS as a percentage of revenue, and marketing spend percentage. The calculator uses Shopify Basic ($39/month) pricing with 2.9% + $0.30 per transaction via Shopify Payments.
Shopify Fee Structure for 2026
Shopify plans: Basic ($39/mo, 2.9% + $0.30 per transaction), Shopify ($105/mo, 2.6% + $0.30), Advanced ($399/mo, 2.4% + $0.30). Using third-party payment gateways (like PayPal or Stripe) adds an additional 0.5-1% fee on top. Shopify Payments avoids this surcharge. For high-volume stores, the Advanced plan can save thousands annually in transaction fees.
Data Sources & Methodology
Our Shopify Profit Calculator uses Shopify's official pricing and rates verified as of May 2026.
- Shopify Plans: Official pricing from Shopify Pricing Page. Basic ($39/mo), Shopify ($105/mo), Advanced ($399/mo).
- Transaction Fees: Shopify Payments rates from Shopify Payments Guide. Online: 2.9% + $0.30.
- Third-Party Gateways: Additional 0.5-2% surcharge applies when not using Shopify Payments.
Methodology: Net profit = monthly revenue − (Shopify plan fee + transaction fees + COGS + marketing costs). Transaction fees = orders × (avg order × 2.9% + $0.30). Results are estimates; app subscription costs ($50-200/mo typical) and domain/hosting not included.
Frequently Asked Questions (FAQs)
Should I use Shopify Payments or a third-party processor?
Shopify Payments (powered by Stripe) is the most cost-effective option because it avoids the 0.5-2% third-party transaction fee that Shopify charges when using external gateways. Unless you need PayPal or a specific processor, Shopify Payments saves money.
Does this include Shopify app subscription costs?
No — this calculator covers core Shopify fees and COGS. Many stores spend $50-$200/month on apps for reviews, email marketing, upselling, and inventory management. Factor these into your marketing or general expenses for a complete picture.
How does Shopify pricing compare to other platforms?
Shopify is generally more expensive than WooCommerce (free plugin, but you pay for hosting) or BigCommerce (similar pricing to Shopify). However, Shopify offers better integrations, 24/7 support, and less technical maintenance. For stores doing $25k+/month, the fee difference is minimal compared to the time savings.
📖 Related Reading
Check our E-Commerce Profit Margin Calculator and Stripe Fee Calculator.