Introduction
WiseFinanceCalc ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://wisefinancecalc.com(the "Site"). Please read this policy carefully. If you do not agree with the terms, do not access the Site.
We operate a financial calculator website that provides free estimation tools for taxes, fees, profits, and savings. We do not require you to create an account, sign up, or provide personal information to use any of our calculators.
Information We Collect
Automatically Collected Information
When you visit the Site, certain information is automatically collected by us and our third-party service providers, including:
- Device and browser information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
- Usage data: Pages visited, time spent on pages, links clicked, referring URL, and other browsing behavior.
- Cookies and similar technologies: We and our advertising partners use cookies, web beacons, and similar tracking technologies to collect information as described in our Cookie Policy below.
Information You Voluntarily Provide
We do not collect personal information through our calculators. All calculations are performed entirely in your browser using client-side JavaScript. No numbers you enter into any calculator are sent to our servers or stored by us. If you contact us via email or a contact form, we will receive whatever information you choose to share in your message.
How We Use Your Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site and its functionality.
- To analyze usage trends and understand how visitors interact with our calculators.
- To serve relevant advertisements through Google AdSense (see the Advertising section below).
- To detect, prevent, and address technical issues or misuse of the Site.
- To comply with legal obligations and enforce our rights.
Cookies and Tracking Technologies
The Site uses cookies and similar tracking technologies. Cookies are small text files stored on your device by your web browser. We use the following types of cookies:
- Essential cookies: Required for the Site to function properly. These cannot be disabled.
- Analytics cookies: Used to understand how visitors interact with the Site (e.g., which calculators are most popular). We use Google Analytics for this purpose.
- Advertising cookies: Used by Google AdSense to personalize advertisements based on your interests and browsing history. These cookies enable Google and its partners to serve ads relevant to you.
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may affect the functionality of the Site. To learn more about managing cookies, visit aboutcookies.org.
Advertising — Google AdSense
We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our Site and other websites across the internet.
How Google AdSense Uses Your Data
When you visit our Site, Google may collect information about your browsing activity, including:
- The pages you visit on our Site.
- Your IP address (which Google may use to approximate your location).
- Information about your device, browser, and operating system.
- Data from advertising cookies placed on your device during previous browsing sessions.
Personalized Advertising
Google AdSense may use the information it collects to serve personalized ads. You can opt out of personalized advertising by visiting Google's Ads Settings page at adssettings.google.com. You can also opt out of third-party cookies used for interest-based advertising through the Network Advertising Initiative opt-out page.
Google's Third-Party Vendors
Google may use third-party vendors, including Google Analytics, to collect and report information about your interactions with ads and our Site. You can review Google's Privacy Policy at policies.google.com/privacy.
Third-Party Services
We use the following third-party services on our Site:
- Google AdSense — For serving advertisements. Google Privacy Policy
- Google Analytics — For understanding Site traffic and usage patterns. Google Privacy Policy
- Vercel — Our hosting provider. Vercel may collect standard server logs (IP addresses, request timestamps, etc.) as part of their service. Vercel Privacy Policy
Data Retention
We retain automatically collected data (analytics and server logs) for a period of up to 26 months. After this period, the data is either deleted or aggregated and anonymized. We do not retain any personal information voluntarily provided to us (e.g., email inquiries) longer than necessary to address your request.
Your Rights
Depending on your location, you may have the following rights regarding your data:
- Right to access: Request a copy of the data we hold about you.
- Right to deletion: Request that we delete your data.
- Right to opt out of advertising cookies: Use the tools described in the Advertising section above.
- Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us using the information below.
California Privacy Rights (CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights. We do not sell your personal information as defined under the CCPA. For more information about your rights under the CCPA, please contact us.
UK & EU Privacy Rights (GDPR)
If you are located in the United Kingdom or the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including:
- The right to be informed about the collection and use of your data.
- The right to request rectification of inaccurate data.
- The right to restrict or object to processing.
- The right to data portability.
Our lawful basis for processing your data is your consent (for cookies and personalized ads) and our legitimate interest (for analytics and Site improvement).
Children's Privacy
Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us, and we will delete it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date at the top. We encourage you to review this policy periodically.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: privacy@wisefinancecalc.com
- Website: wisefinancecalc.com